LINE Yahoo Ads, the unified advertising platform merging LINE and Yahoo Japan services, has launched a promotional campaign offering ¥60,000 worth of free ad credits to new users. While the initiative targets businesses of all sizes, it presents a significant opportunity for sports organizations, clubs, and athletes looking to expand their reach through digital advertising.
The platform provides two main ad types: search ads and display ads. Search ads appear at the top of Yahoo Japan search results based on keywords, ideal for targeting fans actively seeking merchandise, event tickets, or team information. Display ads run across LINE’s chat lists, Yahoo Japan’s top page, Yahoo News, and partner sites, allowing sports brands to reach over 100 million monthly users via banners and videos.
For sports entities, this means cost-effective promotion without a large upfront investment. The pay-per-click model ensures only engaged audiences—such as fans clicking on game highlights or training gear—incur costs. With no minimum ad spend, small clubs or amateur leagues can start with just a few thousand yen per day.
A dedicated support team is available to help first-time advertisers set up campaigns, including ad copy creation and targeting settings—offered free of charge. The ¥60,000 promotion is automatically applied to new accounts that serve at least one click on search ads within their initial period.
To get started, users need to register a Business ID (via email or corporate address) and create a LINE Yahoo Ads account inside the Business Manager. Once logged in, campaigns can be launched within one to three business days pending ad review.
Sports marketers can leverage LINE Yahoo Ads to promote match schedules, fan events, merchandise sales, or athlete partnerships directly to a massive, daily-active user base. With LINE being used by 100 million people in Japan and Yahoo Japan logging 54 million users monthly, the platform covers roughly 80% of Japan’s population.
For inquiries or to simulate ad costs, potential advertisers can access the billing simulator or contact the support team directly. The offer is valid for a limited time, encouraging sports teams and leagues to start their digital advertising journey now.